Will there be a new global Olympic sponsor at Utah’s 2034 Winter Games?
Possible U.S. bank deal with the IOC could impact 2034 Games revenues
Virag White takes a photo of her husband, Michael, at the “Utah 2034” Olympics logo at the Salt Lake City International Airport on Friday, Feb. 20, 2026. Virag White, who is a graphic design professor at Salt Lake Community College, commented that the logo is growing on her, but “the legibility is a big problem.
” | Laura Seitz, Deseret News A U. S. bank could become a new worldwide Olympic sponsor .
JPMorgan Chase is in talks with the International Olympic Committee to join the worldwide corporate partnership program, the London-based Financial Times reported , citing three unnamed sources “with knowledge of the matter. ” The sponsorship would start ahead of the next Olympics, the 2028 Summer Games in Los Angeles, according to the Financial Times report, but it is not clear whether it would last through Utah’s 2034 Winter Games. Fraser Bullock , president and executive chair of Utah’s Organizing Committee for the 2034 Olympic and Paralympic Winter Games, declined to comment on what he said is “speculation around contracts.
” Currently, 11 companies are part of what’s known as The Olympic Program, or TOP, including Coca-Cola and the Chinese dairy company Mengniu; Airbnb; VISA; Samsung; and ABInBev, the world’s largest beer brewer. Each has exclusive rights to market the Olympics globally in a specific category, such as nonalcoholic beverages for Coca-Cola and Mengniu, through multiyear deals that have been estimated to be worth hundreds of millions of dollars each. How much revenue do Olympic sponsorships raise?