Lakers' LeBron James continues dominance as most-viewed NBA player on social media

Lakers' LeBron James continues dominance as most-viewed NBA player on social media originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Los Angeles Lakers superstar LeBron James continues his dominance this season.

James landed at No. 1 on the Top Viewed Players list for 2025-26 with 2. 86 billion views generated across NBA social and digital channels.

NBA Communications shared the news via X. Take a look at the 10 most-viewed players across @NBA social media platforms for the 2025-26 regular season. The @SoFi NBA Play-In Tournament tips off Tuesday, April 14 on @NBAonPrime .

The NBA Playoffs presented by @Google begin Saturday, April 18. pic. twitter.