Stephen Curry still leads NBA in jersey sales during 2025-26 season despite injury, MVP emergence of Victor Wembanyama
Stephen Curry remains the king of jersey sales, even during an injury-riddled year.
It was a disappointing year for Golden State Warriors star Stephen Curry. Injuries limited Curry to just 43 games and resulted in the Warriors playing in the play-in tournament instead of simply making the playoffs. But despite all that, Curry’s fans came out with the same level of enthusiasm as always.
Curry led all players in jersey sales during the 2025-26 NBA season, the league announced Monday. Steph has the top-selling jersey in the NBA 🔥 pic. twitter.
com/MVbsYoQSLy — NBACentral (@TheDunkCentral) April 13, 2026 That’s perhaps a surprise considering Curry’s injuries and the emergence of both Luka Dončić and Victor Wembanyama as MVP candidates. That level of play is nothing new for Dončić, though his performance, combined with it being his first full season with the Los Angeles Lakers, could have pushed him to first on the jersey sales list. For Wembanyama, his placement at No.
4 on the list should arguably be higher. While he’s shown excellent promise in previous seasons, this is the first time in his career that he’s garnered legitimate MVP buzz. Given his age, he looks likely to be the future face of the NBA.