Should the Rams use the franchise tag on Puka Nacua in 2027?

Jan 25, 2026; Seattle, WA, USA; Los Angeles Rams wide receiver Puka Nacua (12) makes a catch against Seattle Seahawks linebacker Drake Thomas (42) in the first half in the 2026 NFC Championship Game at Lumen Field. Mandatory Credit: Steven Bisig-Imagn Images | Steven Bisig-Imagn Images The Los Angeles Rams are rapidly approaching one of the most important financial decisions in their current roster build: what to do with superstar wide receiver Puka Nacua. After a historic start to his career, Nacua has outperformed his rookie contract to a degree rarely seen by a fifth rounder in the modern NFL.

But the Rams must decide if Puka Nacua is worth a huge long term investment as other factors weigh in on the decision beyond finances. Current Market Price Nacua’s production alone makes this situation complicated. Through just a few seasons, he has already racked up over 4,000 receiving yards and multiple All-Pro selections, establishing himself as one of the league’s elite pass catchers.

At the same time, the wide receiver market has exploded. Recent deals have pushed top receivers into the $40–$45 million per year range, with contracts like Jaxon Smith-Njigba’s $42+ million annually resetting the market. Projections already suggest Nacua could command upwards of $44 million per year on a long-term deal.

That’s where the franchise tag becomes relevant. Projecting the 2027 franchise tag cost NFL franchise tag values are based on the average of the top five salaries at the receiver position over the last five years. Using current 2026 market trends where elite receivers are earning roughly $40M–$45M annually.