Los Angeles Licenses Naming Rights For Uniqlo Field At Dodger Stadium
After 62 years, the Los Angeles Dodgers have licensed the naming rights to their field, making a five-year deal with Japanese clothing company Uniqlo.
On March 25th, the Los Angeles Dodgers announced a new partnership with naming of Uniqlo Field at Dodger Stadium. (Photo by Keith Birmingham/MediaNews Group/Pasadena Star-News via Getty Images) MediaNews Group via Getty Images How much is enough? When will the Los Angeles Dodgers decide that their revenue streams produce enough free cash flow to cover their enormous payroll obligations?
These questions, of course, are rhetorical. Guggenheim Baseball Management, which is run by Mark Walter, CEO of Guggenheim Partners, and counts Stan Kasten, Todd Boehly, Peter Guber, and Magic Johnson as partners, can simply never have enough money. And that is, quite obviously, what drove the team to license naming rights to the field at Dodger Stadium.
As of Opening Day 2026, the 64-year-old stadium (the third oldest in the game), now has a new partner: Uniqlo. The team unveiled Uniqlo Field at Dodger Stadium, with a ceremony and all sorts of signage, on the night before Opening Day. Rickey Henderson is all smiles as he stands on Rickey Henderson Field in Oakland.
(Photo by Thearon W. Henderson/Getty Images) Getty Images For purists, it was a sacrilege, giving up the exclusive nomenclature of the ballpark in Chavez Ravine since the team moved there in 1962. And they did so on purely commercial terms, entering into an agreement with a Japanese clothing company as opposed to say, after a former player.
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