Shaquille O’Neal on His Latest Deal, ABG and Innovation
By David Moin••WWD
The basketball legend invests in and has become the brand ambassador for Tm:rw, a relatively unknown retailer of innovative, futuristic products.
Shaquille O’Neal has a new favorite store, but he regards it as much more than just another retail format. “It’s not a store. It’s an experience — and that’s what I love about this partnership,” sai…