Those Masters ads featuring kid recreating memorable Augusta moments aren’t just adorable. They’re raising money for a great cause
The story behind Bank of America's campaign that's helping grow awareness for its Golf With Us program and the group Youth on Course
Those Masters commercials that have youngsters acting out great moments at Augusta National to voiceovers from the original broadcast? Simple, pure, memorable. And, as it turns out, simply authentic to the kids themselves.
The campaign is part of Bank of America’s Golf With Us program, which last year made it possible for more than 100,000 kids to play golf at thousands of courses nationwide for green fees of $5 or less. The corporation partnered with Youth on Course to offer free membership to the program that seeks to make golf more accessible and affordable to kids ages 6-18. Several kids who are members of the Youth on Course program steal the show by starring in the latest Bank of America commercials on regular rotation during the 2026 Masters broadcasts.
The three spots have kids recreating Jack Nicklaus’ legendary 17th hole birdie putt at the 1986 Masters, Bubba Watson’s escape on the 10th hole in his playoff win in 2012 and Rory McIlroy’s majestic second-shot approach to the 15th hole in last year’s final round. The youngsters not only match the fashion, fist pumps and facial expressions of the Masters champions, they do it to the iconic backing vocals of the original Masters broadcasts of those moments. You hear Verne Lundquist’s “Maybe … Yes, sir!
” behind Cora A. with her putter raised high after holing a downhill slider, dressed in vintage plaid pants and Nicklaus’ famous yellow Sunday shirt. On the shot from the trees, 9-year-old Priam V.
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