EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer
By Mark Stenberg••Adweek
With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.
This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the World Cup, part of a broader effort from the global outlet to introduce itself …