basketball

Women’s Sports See Historic Growth. It’s Time Its Athletes Get Paid Like It

By Liz Elting, ContributorForbes

Women's sports viewership is breaking records. Here's how rising audiences can better translate into equal pay for women athletes across leagues and sports.

Two years after Caitlin Clarks legendary collegiate career ended, womens college basketball is still building steam. Coined as The Caitlin Clark Effect by the Hawkeyes Wire and NCAA , the term ref…