India’s OTT market expands to 1.45 billion monthly active users as platforms bet on scale
By ET Bureau••The Times of India
India's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users.
JioHotstar follows closely. Netflix is now ahead of Amazon Prime Video. ZEE5 focuses on subscriptions and local content.
This strategy is b…
Indias streaming, or OTT, sector is witnessing rapid expansion, driven by affordable mobile data, rising smartphone penetration and a surge in digital content consumption.A report by brokerage CLSA s…