The World Cup’s best shirts are already 30 years old

Andreas Brehme of West Germany (center) celebrates after scoring the winning goal with a penalty kick during the 1990 FIFA World Cup Final between West Germany and Argentina on July 8, 1990 in Rome, Italy. - Paul Popper/Popperfoto/Getty Images Over the next few days, something unusual will be happening across Spanish soccer. Nearly 40 men’s professional clubs in La Liga’s top two divisions will take to the field wearing retro-looking uniforms inspired by their respective histories.

The kits were first unveiled at Madrid Fashion Week and are part of a campaign celebrating the country’s love for the sport. It is a fitting prelude. Ten weeks later, the largest World Cup in history will be held across the US, Canada and Mexico — 48 teams, 104 matches, the most expansive commercial stage the sport has ever assembled.

And many players will be wearing nostalgia-laden gear: Adidas recently unveiled new away kits embracing a “90s aesthetic” but designed in a “modern, contemporary way. ” They will also bear the brand’s famous trefoil motif — for the first time in more than three decades. The past is no longer just being collected, but worn, remade and reimagined.

The shirts that changed everything To understand how soccer arrived here, you have to go further back than expected. “Proper fan replica shirts weren’t widely available until the 1970s,” said Alex Ireland, author of “Pretty Poly: The History of the Football Shirt. ” “It was really only in the nineties where they became more broadly acceptable to go to the pub in.