Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
By Andrew Byrd••AdExchanger
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US,…
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different …