Who better aced their new uniform reveals: Atlanta Falcons or Tennessee Titans?

The Tennessee Titans aren't the only NFL team that's rebranded in the last month, and just about everything in sports can be scored. So let's check the scoreboard. On April 2, the Atlanta Falcons unveiled new uniforms, following a fairly similar playbook as the one the Titans used with their new uniform and logo reveal on March 12.

Both looks are simpler, emphasizing a brighter primary color and hearkening back to a beloved jersey from the franchise's past while still giving off the impression of modernization. The reveal strategies heavily featured local celebrities and signifiers to bolster a civic identity. And both reveals came amid offseasons of off-the-field upheaval, symbolically representing an organizational reset and rebirth after years of disappointing results.

The tale of the tape comparing the two rebrands is fairly interesting. NFL teams don't release data on uniform sales, and neither the Titans nor Fanatics have agreed to requests to discuss sales data since the reveal, so the simplest comparison marker is still a bit of a mystery. But there are ways to dive into the data surrounding reach and growth that have resulted from the announcements.

According to Brand Mentions, a service that collects data on how often certain brands and keywords are brought up on the internet, the term "Titans" generated roughly 205 million impressions on the day following the reveal. That surpassed interest in the search term "Falcons" by nearly double; the Falcons' reach was a little more than 105 million in the day following their announcement. Now consider data scraped by Social Blade, a service that collects and organizes publicly-available data from places like Instagram, Facebook, TikTok and YouTube.