Why is the Masters on Amazon? Explaining Prime's role at Augusta for 2026 golf major
Here's why the Masters can be viewed on Amazon Prime this year.
Why is the Masters on Amazon? Explaining Prime's role at Augusta for 2026 golf major originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .
For golf fans, the month of April means one thing: Masters season. This year, for the first time ever, Amazon Prime will deliver coverage from the iconic event. The platform will gift viewers two extra hours of coverage on Thursday's and Friday's rounds from Augusta.
Prime is set to complement CBS and ESPN's traditional coverage, adding bonus coverage along with an inside broadcast from Amen's Corner. Here's why the Masters will have coverage aired on Amazon Prime this year, along with other ways you can tune into this year's championship. MORE: Masters 2026 tee times, pairings, featured groups Why is the Masters on Prime?
According to Augusta chairman Fred Ridley, Amazon Prime will debut as this year's domestic broadcaster for the Masters in a new media rights agreement. Prime will complement both CBS and ESPN in delivering broadcast coverage from Augusta. Chairman Fred Ridley today announced @primevideo will debut as a domestic broadcaster of the Masters Tournament next April.
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