Michigan's national title win vs. UConn sets jaw-dropping records for TNT, CBS Sports
With the national title game in the books and the Big Ten claiming its first for men's basketball since 2000, TNT Sports and CBS saw a good return on its March Madness tournament investment.
Michigan's national title win vs. UConn sets jaw-dropping records for TNT, CBS Sports originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .
Not all March Madness tournaments live up to the hype. But based on data and fan trends, this year's version did more than that. The Wolverines won the Big Ten conference's first NCAA title in 26 years with a 69-63 triumph against the UConn Huskies Monday night in Indianapolis.
Wednesday afternoon, TNT Sports revealed just how big a success the championship game was for those who didn't make the trip to Lucas Oil Stadium, home of the NFL's Indianapolis Colts. For starters, the tournament itself was a social media behemoth. Over four billion concurrent impressions across all platforms drove engagement during the near-month-long extravaganza, with brackets being busted and teams advancing on a near-daily basis.
MORE: Michigan Wolverines Basketball transfer portal tracker As for the title game itself, 18. 3 million people watched it despite it not being on linear CBS and instead airing on TNT, truTV and TBS. Between 11-11:15 p.