College Basketball TV Ratings: Most-watched men’s games of the 2025-26 season
Monday’s national championship game capped a 2025-26 men’s college basketball season that saw a surge in TV ratings. On3 is breaking down the most-watched games of the year. The title game between Michigan and UConn averaged 18.
3 million viewers across TBS, TNT and truTV. As a whole, the 2026 NCAA Tournament drew 10. 9 million viewers on average, marking a 7% increase from last year and the second most-watched March Madness since 1994.
It followed up a regular season which also saw ratings rise across all major networks. SUBSCRIBE to the On3 NIL and Sports Business Newsletter On3 tracked TV ratings data throughout the 2025-26 men’s college basketball season. Here are the most-watched games of the year, according to Nielsen Big Data + Panel figures.
National championship: Michigan vs. UConn Date/Time: April 6, 8:50 p. m.
ET Channel: TBS + TNT + truTV Viewers: 18. 3 million Michigan ‘s victory over UConn , which secured the Wolverines’ first national title since 1989, averaged 18. 3 million viewers across TBS, TNT and truTV.
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