Lake Country DockHounds seek new ballpark sponsor after Wisconsin Brewing deal ends

With about a month to go before the Lake Country DockHounds have their opening day on May 15, the club is looking for a new sponsor for its ballpark. The DockHounds announced April 7 that the sponsorship deal it had with Wisconsin Brewing Company and Lake Louie Brewing for the last four years is over. Until a new sponsor is found, the stadium will be called DockHounds Ballpark.

The organization has hired W Partners to help find a new naming rights partner and other corporate sponsors for the ballpark. More: With Milkmen and DockHounds, independent baseball is finding a home in Wisconsin “As we continue to grow and evolve, we have taken time to listen closely to feedback from our fans,” Bryan Giese, director of marketing and communications for the DockHounds, said in a statement. “One of the consistent themes we’ve heard is a desire for a broader selection of domestic beer offerings during games.

With that in mind, we have made the decision to shift our direction as it relates to ballpark partnerships and concessions. ” Neither the DockHounds nor Wisconsin Brewing responded to requests for comment. The DockHounds entered the American Association of Professional Baseball in 2022 and Wisconsin Brewing Company had been the stadium sponsor since the beginning.

While it’s not clear why the two entities separated, the club said: “The DockHounds wish Wisconsin Brewing Company and Lake Louie Brewing continued success in all future endeavors and thank them for their role in the team’s early years. ” During the 2025 season, the DockHounds had a total attendance of 86,506 averaging 1,802 per game for 48 games. One unique part of the ballpark was it hosted its own microbrewery where the “walk-off” light lager was brewed by Wisconsin Brewing Company and sold only at the stadium.