Masters concessions prices are actually cheaper in 2026 than they were at the first Masters
The Masters' legendary concessions haven't just resisted inflation, they've beaten it.
We all know that the Masters is one of the most affordable events in sports … food. Sure, getting into the grounds might cost you a firstborn, but once you’re there, you’ll be able to sample nearly all of the legendary fare for less than $30. Over the years, the concessions prices at Augusta Nation have remained remarkably inflation proof.
Even in 2026, with gas prices surging above $4 in many places, the fabled pimento cheese sandwich will still only run you $1. 50. That is what most economists call “a miracle.
” But that’s only half the story. On Tuesday, the Masters Instagram account shared the concessions prices at the very first Masters, and while fascinating in their own right, they revealed something even more remarkable about today’s menu options. The Masters / IG RELATED: New study reveals the most expensive Champions Dinner menus in Masters history OK, so maybe the olive and the disturbingly unspecified “tongue” sandwiches wouldn’t please the palates of today’s patrons, but once you factor in inflation, you'll find that Masters concessions have actually gotten cheaper over the years.
Significantly cheaper. 1934’s 75-cent club sandwich is equivalent to roughly $18. 43 in modern buying power according the U.