Why Liverpool ticket price protests matter to rival fans
When Liverpool 's players are warming up before their next Premier League match against Fulham on Saturday, they may well will do so with fewer supporters watching on from the stands than usual. That is because fans group Spirit of Shankly have launched a campaign called 'not a pound in the ground', calling on fans to spend time buying food and drink from local businesses in the Anfield area rather than inside the stadium itself. The move is the first in a series of protests planned by the group against Liverpool 's decision to raise ticket prices for the next three seasons.
In a statement announcing the action, Spirit of Shankly said: " Liverpool FC has chosen to ignore clear, overwhelming opposition from its own supporters and push ahead with plans to increase ticket prices. "Fans do not accept this decision. And if the club's owners won't listen, then we make them.
"This is no longer about consultation. That opportunity has been and gone. This is about action.
"If it goes unchallenged, it sets a precedent. Not just for Liverpool , but across the game. " So what exactly is the theory behind the price changes, and how could fans of other clubs be impacted?
In late March, Liverpool announced that ticket prices would be rising in line with the consumer price index (CPI) for inflation for the next three seasons. That means that, for next season, season ticket prices are increasing by between £21. 50 and £27, while prices for each individual ticket for non season ticket holders will go up between £1.