The Daredevil effect: how Mallorca triumphed with Disney+
The Daredevil effect: how Mallorca triumphed with Disney+ The collaboration between RCD Mallorca and Disney+ for the launch of the second season of Daredevil: Born Again has established itself as one of the most brilliant marketing milestones of the season. This strategic partnership managed to fuse the universe of superheroes with professional football, showing that both worlds share a common narrative of resilience and overcoming adversity. The success of the campaign lay in the authenticity of its points of connection.
The use of the red and black iconography, together with the figure of the Mallorquinista ‘Dimonió,’ created a striking visual identity that resonated with both comic book readers and Son Moix season-ticket holders. The comparison between footballer Sergi Darder and vigilante Matt Murdock became a viral phenomenon that strengthened the emotional bond with the stands. Unbeatable success The peak moment of this activation came last April 4, in an unbeatable setting against Real Madrid.
The campaign not only gained global visibility, but was also accompanied by sporting epic: Mallorca managed to defeat Los Blancos 2-1, rounding off a day in which the spirit of "Born Again" was faithfully transferred from the script to the pitch. Beyond promoting the eight episodes of the series, the initiative has shown that the values of survival and redemption are universal, successfully connecting with young audiences through digital channels and unique in-person experiences. This article was translated into English by Artificial Intelligence.
You can read the original version in 🇪🇸 here.