Giants believe deal with AI company is sound decision that will expand fan experience at Oracle Park
The Giants have partnered an AI firm, ElevenLabs, which could mean translation services or new music choices will be available at Oracle Park during games.
The Giants' deal with the AI firm ElevenLabs is intended to enhance the experience for fans Oracle Park. (Santiago Mejia/S. F.
Chronicle) Artificial intelligence is infiltrating Oracle Park. Its arrival will be gradual. The San Francisco Giants announced Monday that they have partnered with ElevenLabs, an artificial intelligence company, on a multi-year agreement.
Day 1 of the partnership saw their group, including the CEO, move into their newly-named ElevenLabs suite next to the press box on the lower level. The suite was long held for Salesforce until Monday's Giants game against the Philadelphia Phillies. The Giants said in a statement that this partnership will "deploy AI voice and audio technology throughout the ballpark to elevate the fan experience.
" What exactly that means is to be determined, said Giants chief information officer Bill Schlough, who has been with the team for 28 years. "This is brand new," Schlough said. "We're exploring with them ways that we can leverage their voice technology to help us from a business perspective.