Officials approve progress in talks for Brazil's football league

” This process involves creating more attractive conditions so that fans, clubs, sponsors, and the media engage even more with the country’s most popular sport. “The meeting was essential because we brought a communication strategy and a plan for how we are going to create our league. And before we talk about how to sell and structure a league, we first need to talk about the product delivered to our fans.

A group of nine directors studied various dimensions of football, of the Brasileirão product we put on, and we brought several elements here so that, in the coming months, we can move forward in building a better product,” highlighted Helder Melillo, CBF executive director. “We believe that the league must have the clubs in the leading role. The CBF sees itself here as a coordinator, as an intermediary in the clubs’ actions, and as a mediator.

We brought several suggestions on how to proceed and strategic proposals, but everything will be decided by the clubs,” he added. CBF executive director Helder Melillo speaks during the CBF’s inaugural meeting with Série A and B clubs to begin discussions on the creation of Brazil’s Football League Credits: Rafael Ribeiro/CBF See what some executives had to say: Reinaldo Carneiro Bastos, president of the São Paulo Football Federation : “This meeting was unlike anything I’ve ever seen in Brazilian football. We got an exact sense of where we stand compared to the world’s most modern leagues and how much we need to improve.

The CBF gave clubs the chance to take part in this debate, and they should take part. I have always believed football will grow; it needs the development of the clubs so that we can create new moments and a new format in every sense. Because the league is the final stage of this work.