Chus Bueno: Regarding the ecosystem, you have probably …
Chus Bueno: Regarding the ecosystem, you have probably seen during last weeks, that the National Basketball Association (NBA), is raising the capital to come to Europe, supported by FIBA, and how we all said we are all open to explore a partnership together . Too soon to see if it’s possible and how to do that, we all know it is not easy, and we (basketball stakeholders) have not been able to do it so far. But I believe we can all agree that fragmentation dilutes value, and creates friction (not only among institutions, also within the media landscape, the market penetration, sponsorship, or even the friction within our fanbase supporting one league or concept vs another etc) and this is why I said that if the National Basketball Association (NBA) raises the capital and decides to come and invest time and resources in Europe, we (Euroleague and its clubs) should be open to discuss how we can grow the game and business together so we all benefit.
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