TaylorMade's new golf gear celebrates the Masters

Every April, golf companies find their own way to tip their cap to the season’s first major. Some go subtle, others lean all the way in. This year, TaylorMade has chosen the latter, rolling out a ‘Season Opener’ collection of bags, head covers and golf balls that leaves little doubt about the inspiration, while still finding a few creative ways to tell the story.

The collection will be available beginning April 6 at taylormadegolf. com. At the center of it all is the staff bag ($699.

99) that will be used by TaylorMade golfers in the field at this year’s Masters, like defending champion Rory McIlroy, two-time Masters champion Scottie Scheffler and Collin Morikawa. It doesn’t take long to understand what the designers were going for. The emerald green and white color scheme is instantly recognizable, but it’s the details that carry the story.

Gold hardware adds a refined touch without feeling overdone, and the flowing script logo sits comfortably against the white panels in a way that feels more traditional than modern. Then you start to notice the smaller things. Azalea embroidery along the side panels gives the bag texture and depth, while the white piping and contrast stitching create clean visual lines that feel almost architectural.