Monday Cheese Curds: Lambeau Field won’t be renamed ‘any time soon’
Rest easy: the Packers don’t plan to sell naming rights to the Mecca of football in the near future.
Snow falls around Lambeau Field on Sunday, March 15, 2026, in Green Bay, Wis. The storm is forecasted to drop approximately 16 inches of snow by the time it clears in the afternoon of March 16. Tork Mason/USA TODAY NETWORK-Wisconsin | Tork Mason / USA TODAY NETWORK via Imagn Images The Green Bay Packers will be the only NFL team without a naming rights deal on their stadium in a few years.
Currently, Lambeau Field stands as one of just two stadiums in the league without a naming deal, Soldier Field being the other. But whenever the Chicago Bears manage to figure out their future home — whether that’s in the Illinois or Indiana suburbs — their new playing field is sure to have a corporate name of some kind. That will inevitably put some pressure on the Packers to find ways to supplement a source of income that every other team in the league has.
But according to new team president/CEO Ed Policy, that won’t be happening “any time soon,” in his own words. Policy took questions this weekend in his monthly mailbag and addressed that one in particular. The short version of his response is that Lambeau Field will remain Lambeau Field for the foreseeable future.
But don’t be surprised if other facets of the team facilities get some corporate sponsors. Yes, the Don Hutson Center and Ray Nitschke Field could well end up with some new names to bring in a bit of extra cash. If so, here’s hoping that those Packers legends still keep their names associated with those facilities in some capacity.