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Prediction Markets Make a Push to Lure Women

By John Johnson with Newser.AINewser

Predictions markets such as Kalshi and Polymarket "have a dude problem," writes Nancy Walecki at the Atlantic . Which is to say, most of their users are guys placing wagers on sports. That helps explain an aggressive new crop of social media ads aimed at wome…

Predictions markets such as Kalshi and Polymarket "have a dude problem," writes Nancy Walecki at the Atlantic. Which is to say, most of their users are guys placing wagers on sports. That helps expla…