Bills' Joe Brady gives latest thoughts on WR Keon Coleman

New Bills head coach Joe Brady is continuing to put his full support behind young wide receiver Keon Coleman. He sees the opportunity for the third-year player to develop ahead of the 2026 season. Despite a bumpy 2025 that saw the former second-round pick become a healthy scratch on multiple occasions due to tardiness issues off the field, Brady is adamant Coleman is a key part of the team’s future.

While speaking at the NFL Owners Meeting in Phoenix, he made clear his belief in the player he himself (literally) stood up for in the Buffalo draft room. “Keon, I've never said anything negative,” Brady said . “I was the first to tell everybody I wanted Keon Coleman.

So Keon's not gonna just be pushed aside. He's gonna continue to develop. ” That development is a priority.

After a season in which Coleman's opportunity as a potential top target misfired, Brady has made it his mission to unlock the receiver’s potential. He affirmed Coleman’s roster spot is secure, declaring, “The growth that Keon's gonna have from this year to next, Keon is on our football team. ” Brady’s public vote of confidence comes after a tame season for the No.