Ahead of the World Cup, the U.S. is trying to build a soccer economy
By Shannon Carroll••Quartz India
Cities, sponsors, and leagues are treating the World Cup like a giant conversion funnel — before soccer has earned big-sport status here
A World Cup is easy to understand in the U. S. Its a big event, a lucrative event, a chance for cities and companies to sell themselves to a global audience.
But mens soccer on an ordinary week is whe…