Players who are involved in their own media …
•Yahoo Sports
Brian Windhorst: Players who are involved in their own media companies, they're eventually going to know what the business model is, too. If they see that talking trash about the Lakers gets you or commenting on the Lakers gets you more of engagement, they're going to be pulled to that. And so really the challenge is what's the medium between establishing an audience and creating a business and also not necessarily leaning totally into the incentives, right?
Like that's the thing. And so what I focus on is the best that I can do and some days are better than others. YouTube This article originally appeared on Hoops Hype: Players who are involved in their own media …