Undercover: Inside the sprawling Masters merchandise operation
An up-close account of how Augusta National accounts for every detail of its retail experience, as told to Shane Ryan.
I’m a guy who spent 10 days working at Augusta National’s North Shop at the Masters, and that’s about as much detail as I’ll give about myself or my job. Merchandise is somewhere in the neighborhood of a $70 million operation during Masters week, and while you can’t learn everything from my vantage inside the tent, you can learn a lot, and there’s plenty to tell. When I think of it now, I think of organized chaos—floods of people, endless money and one of the strongest brands I’ve ever seen.
It remains, without a doubt, one of the most interesting experiences of my life. If you want the job, you have to apply, and like any job it can't hurt to know somebody. But in this day and age, the process is thoroughly modern.
I applied one fall on the main Masters website, where anybody can go so see the openings in sections merchandise, security, bartenders and a million kinds of grunt work. They use Workday software, and it starts off as a basic application plus a few questions you have to answer on video—especially if you're going to work with patrons, they want to know what you look and sound like. Then you've got some memory and pattern tests, and it ends with a personality test with around 200 questions.
Those are simple either/or deals: "Do you keep everything nice and tidy on your desk? Or do you have a dirty desk? ” or "How would you handle some specific stressful situation?
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