High stakes, big budgets: How brands are navigating a massive sports year
By Kimeko McCoy••Digiday
Brands are ditching one-off bets for long-term partnerships. As sports marketing budgets hit record highs, CMOs are choosing their battles.
Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John …