Caleb Williams says 'Iceman' trademark fight with NBA HoFer George Gervin is about 'control' of how nickname is marketed, sold

Caleb Williams said he had no idea NBA Hall of Famer George Gervin’s nickname was “Iceman” and that his motive for trying to trademark the name was about “control. ” “It’s funny because I didn’t know, my dad probably knows his [Gervin’s] nickname was that,” Williams told Front Office Sports this week . “It’s not anything between me and George or anything like that, it’s more or less people making clothing or people making things like that, and I can’t control what people are making of me or anything like that and putting the name on it.

And so it’s just to control that aspect of it. That was the main reason of doing it. ” Last week, it was reported a company titled “Caleb Williams Holding, Inc.

” submitted four trademarks in March related to “Iceman. ” According to the Chicago Sun-Times, the Chicago Bears quarterback filed the trademark so he could sell goods and services using the phrase. Days later, Gervin Interests LLC filed trademarks for “Iceman” and “Iceman 44,” a reference to Gervin’s jersey number.

Caleb Williams feels the nickname "Iceman" fits him, despite NBA great George Gervin having the moniker first. (Photo by Michael Reaves/Getty Images) Michael Reaves via Getty Images While Gervin was known as “Iceman” much earlier than Williams, his late registration for the trademark was due to confusion over “the death of a business associate,” Gervin Global Management president and CEO Jerald Barisano told the Sun-Times. The whole situation didn't sit well with the 73-year-old Gervin, who told the paper that while he respects Williams, the "Iceman" nickname "is taken.