Furniture store to refund millions if UConn teams reach title games: ‘We’re hoping that it’ll happen’
More than 40 years ago, when Eliot Tatelman was delivering furniture in the lone truck for his father’s single store in Waltham, Massachusetts, he never expected the venture would lead to him sitting next to David Ortiz and Manny Ramirez on a Boston Red Sox championship float in 2007, looking out and seeing signs reading “thanks for the free furniture. ” But he knew he didn’t want to be traditional. Now the furniture company, which boasts eight stores throughout New England, is all in on both the UConn men’s and women’s basketball teams.
Jordan’s Furniture, which has stores in Massachusetts, Connecticut, Maine, New Hampshire, and Rhode Island, says it will refund about $50 million to its customers if both UConn teams reach their respective national championship games. That’s thanks to a promotion pledging it would refund all furniture purchases between Jan. 20 and March 1 if both teams make it that far.
Now both are in the Final Four and on the doorstep of what could become a massive payday for its customers. “We’re hoping that it’ll happen,” Tatelman, the company’s former president who recently passed it down to his sons, told The Athletic by phone on Friday. “I pay insurance.
I’m gambling that I’m going to increase my business, help my branding, and do all of that, but because of this promotion, I’m willing to take a certain small percentage to pay for insurance. ” UConn’s women’s team made quick work of Notre Dame in the Elite Eight, winning 70-52, sending the Huskies to Phoenix for the 25th Final Four of Geno Auriemma’s coaching career. Meanwhile, the men’s team required a last-second, game-winning 3 from freshman guard Braylon Mullins to knock off No.
1-seeded Duke 73-72 and steal a spot in the men’s Final Four in Indianapolis. It’s head coach Dan Hurley’s third Final Four in four years, with his Huskies winning the championship in 2023 and 2024. The UConn women face No.
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