Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue
By Gabrielle Fonrouge••CNBC
Thorne has been around for 42 years but between 2022 and 2025, its business more than doubled thanks to health-conscious Gen Z and millennial shoppers.
Supplement brand Thorne is on pace to reach $650 million in annual revenue this year, fueled by Gen Z and millennial shoppers who are increasingly focused on improving their health, CNBC has learned.…