It took 14 years of hard work in this league to …
Tell me about becoming a Creative Director. What was the inspiration behind taking on that kind of role with a brand like Stria Sport, and what does it mean to you personally? Andre Drummond: Honestly, man, it’s a dream come true.
Every child that picks up a basketball—or even every kid playing baseball who loves the culture—just wants their own signature shoe. For me, it started with watching my idols. I saw Michael Jordan, LeBron James, and Kobe Bryant build their own brands and their own worlds.
I’d see those sneakers and think, “Damn, I want that to be me one day, too. ” It took 14 years of hard work in this league to finally get here. I actually reached out to the team at Stria Sport back in 2021 when I was moving on from Jordan Brand, but at the time, they weren’t quite ready to take on professional athletes.
Eric Porter told me to give him a couple of years to build the brand up, and he promised he’d come back with a real proposal. He stayed true to his word. He reached out this past June and asked if I was still a “sneaker free agent.
” When he offered me the Creative Director role, equity in the company, and my own signature shoe, it was a no-brainer. This is about ownership, which is bigger than basketball. I’m thinking about my kids; I want them to have a special part of this company that I can hand down to them.