Wisconsin signs jersey patch ad partnership with UW Health for women’s sports
Wisconsin is the first Big Ten school to sign a jersey patch sponsorship. The Badgers inked a partnership with UW Health across four women’s sports. The UW Health ad will appear on both home and away jerseys for Wisconsin women’s basketball, volleyball, hockey and softball, the school announced Thursday .
Learfield and Badger Sports Properties facilitates the agreement, which will take effect with the 2026-27 school year. SUBSCRIBE to the On3 NIL and Sports Business Newsletter Additionally, Wisconsin female athletes will take part in different campaigns to promote health messages. UW Health is also the title sponsor for Badgers women’s sports.
“We are incredibly proud to have UW Health, a trusted and longtime partner, as the Badgers’ first jersey patch sponsor,” said Wisconsin athletics director Chris McIntosh in a statement. “Women’s sports have a powerful and storied legacy at Wisconsin, and UW Health’s landmark commitment sends a clear message about their support for our student athletes and the future we are building together for Wisconsin Athletics. ” Under the new NCAA legislation, which takes effect Aug.
1, schools will be able to place up to two additional commercial logos on uniforms and one additional logo on equipment during both the preseason and postseason. They can also add another logo on uniforms and apparel during conference championships. Patches are limited to a maximum of 4 square inches per logo, according to the NCAA.
The legislation is in effect for non-NCAA championship competition. Wisconsin latest school to land jersey patch deal Wisconsin is the third Power Five program to announce a jersey patch sponsorship since the NCAA approved new legislation in January. The other two are in the SEC.