SBJ Marketing: Spirits sponsorship remains high, even as Americans drink less
By Terry Lefton••Sportsbusinessjournal.com
Americans are drinking less alcohol, but sports teams and leagues haven't seen it impact dealmaking with beer, wine and spirits, per data from SponsorUnited. Also: FishBait rebrands as Pivotal Sports & Entertainment; Octagon's Simon Wardle retires; the agenci…
While theres been increasing discussion among the sponsorship cognoscenti about declining spirits and alcohol consumption, it hasnt yet made an impact on team and league sponsorships in that area. …