Bridgestone Peach Reserve Vault golf balls celebrate first major

There’s something about the first major of the year that makes golf feel a little different. The colors are brighter, the stakes feel higher and even the equipment companies get swept up in the excitement. Bridgestone Golf, which has its North American headquarters just a few hours away from Augusta National Golf Club in Covington, Georgia, has just dropped the limited-edition Peach Reserve Vault collection, tapping into the energy of the season with a release that blends performance with a very specific sense of place.

At the center of the collection is a special version of the 2026 Tour B RX golf ball , dressed in Peach Reserve packaging and marked with a commemorative “26” play number that nods to the fact that this year marks the tournament’s 90th anniversary. It’s a subtle touch, but one that will resonate with golfers who appreciate the traditions tied to this time of year. The ball itself isn’t just about cosmetics.

Bridgestone has paired the limited-edition look with its latest Tour B RX construction, built around what the company calls VeloSurge technology. The technology makes the outer portion of the mantle denser to increase moment of inertia, resulting in more ball speed and distance for golfers with a driver swing below 105 mph. Around the outside, Bridgestone’s REACTIV iQ cover remains a key part of the story.

It’s designed to respond differently depending on the type of shot you hit, reducing spin off the tee while adding more on approach shots and around the greens. Bridgestone has packaged the Peach Reserve Vault e as a full collection, including a limited-edition cap and towel that carry the same theme. The full kit is $99.