Hearts increase season ticket prices 7%
Hearts have increased the price of season tickets for the 2026-27 season by 7%, citing rising costs, matchday events and "significant investment" in the stadium. The increase works out as an additional £20 for the cheapest adult ticket and £40 for the most expensive option. The Tynecastle club are currently top of the Scottish Premiership and on course for their first top flight title since the 1950-60 season.
They would be the first non-Old Firm team to lift the trophy since Aberdeen 41 years ago. Explaining the price rise, Hearts said: "Significant investment in the stadium has been made in recent times, along with special matchday events. "These outlays, along with the ever-rising costs associated with staging football matches, means that a slight increase in season ticket prices for 2026-27 is necessary.
"Rest assured, this increase will not only allow us to continue to put on memorable matchdays, but, crucially, income from season tickets means continued investment in the playing squad, and strengthening the first team gives everyone the best chance of making even more unforgettable memories in Gorgie. " The club added that since next term will be only the second time in seven years season-ticket prices have risen above pre-Covid levels, they hope it is "viewed as a fair rate of increase". Season-ticket holders have from 2 April until 22 May to renew.
And while season-ticket holders will be given priority access to buy European and cup tickets, Hearts say they "cannot guarantee the availability of your specific seat due to the potential for changes to both stadium configuration and away fan allocation".