🎥 Messi, CR7, Vinicius and Mbappé, the viral World Cup advert
🎥 Messi, CR7, Vinicius and Mbappé, the viral World Cup advert The world of football and that of the most famous building bricks on the planet have come together in an unprecedented collaboration. LEGO has released a spectacular promotional ad ahead of the 2026 World Cup, managing to bring together, even if only in brick form, the four biggest stars of the beautiful game. Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior are the stars of this campaign, which has already gone viral.
Beyond the marketing, the audiovisual piece stands out for its detailed animation, where each player is recognizable by their signature gestures. It is rare to see these four figures sharing the same advertising space. The impact on social media was immediate.
This campaign is just the beginning of a series of collaborations that promise to bring the passion of the 2026 World Cup to playrooms around the world. This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.