Doritos turns Ronaldo’s infamous haircut into a marketing myth
By Adam Woodward••Creative Review
A mockumentary-based campaign imagines the football icon as a secret brand ambassador, reviving one of the game’s strangest cultural moments ahead of this summer’s World Cup
Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one…