How Allbirds’ Valuation Went From $4.1 Billion to $39 Million
By Vicki M. Young••WWD
Once Wall Street's sneaker darling, Allbirds lost its way through a series of missteps, including an expansion that was too fast, too soon.
Allbirds failed to own its core customer. The brand that disrupted the shoe market a decade ago — with a simple $95 sneaker — quickly lost its way — making a series of missteps that took it from Wa…