The Morning Live presenter with a Commonwealth pole vault conundrum
He's spent the past couple of days in Scotland amid a blizzard of seminars, presentations and workshops about subjects he knew precious little about not that long ago. But the former Blue Peter presenter appears in his element. Sure, TV is fun.
But have you ever tried to explain to someone from the Turks and Caicos Islands why representing Wales matters? The juxtaposition is not lost on Jones, who has taken a week off from his 'day job' on BBC One to be a very different kind of frontman. Last June, he emerged from a lengthy recruitment process to be named as Wales' chef de mission for this summer's reimagined Commonwealth Games in Glasgow.
His role might have been shaped - initially at least - to be primarily ambassadorial, but this is far more than a token appointment or a publicity stunt. Jones has put in the work. And the enthusiasm for the job pours out of him.
"The dream was to work in sport and and I couldn't have asked for a better start," he tells BBC Sport, resplendent in a black Team Wales polo shirt. It was an almost-accidental stint helping with media relations for the Gold Coast Commonwealth Games in 2018 that set Jones off on this journey. It led him to study for a masters in sports directorship and use his contacts to spend time with the NFL, with rugby league and with cycling, trying to understand how high-performance sport works.
Then came the chance to be involved in Glasgow 2026. It took two or three rounds of interviews, and a lot of work to convince people within the administration that he was serious, but Jones was eventually announced as Team Wales' chef de mission last summer. "It's important to me that people knew I did my work for it, rather than think, 'oh, it's a guy off the telly that might be able to add some value profile-wise'," he explains.