How Georgio Poullas’ power broker turned a villain arc into a viral moment: ‘Every story needs a bad guy’
Andy Bachman has been applying the creator economy playbook to combat sports. RAF 7 was the payoff.
How Georgio Poullas’ power broker turned a villain arc into a viral moment: ‘Every story needs a bad guy’ originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Earlier this month, Georgio Poullas was getting dragged across the internet.
Fast forward to this weekend, and he had an entire comment section showing him love. His manager, Andy Bachman, says the shift was intentional. "Every story needs a bad guy and a good guy," the Creators Inc.
CEO said in a statement on Sunday, March 29. "Arman is a stud. Everyone loves him.
So we leaned into the other side of it. We let Georgio be the villain for a few weeks because we knew who he actually was would come out when it mattered. " Arman Tsarukyan just LAUNCHED Georgio Poullas and won their match via points (9-3) 🔥 #RAF07 pic.