Dana White dismisses fan complaints over UFC’s use of AI in 2026
Dana White has hit out at the UFC fanbase after learning about one of their latest criticisms. Last Saturday, the promotion was back in Washington for UFC Seattle, with a middleweight bout between Israel Adesanya and Joe Pyfer topping the card.
Photo by Chris Unger/Zuffa LLC Dana White has hit out at the UFC fanbase after learning about one of their latest criticisms. Last Saturday, the promotion was back in Washington for UFC Seattle, with a middleweight bout between Israel Adesanya and Joe Pyfer topping the card. The ex-middleweight champ suffered his fourth straight defeat and third consecutive stoppage loss.
With that result, Pyfer is expected to move into the top five of the 185lb rankings. After what many are calling one of the best UFC events of 2024 so far, Dana White attended the post-fight press conference and fielded several questions from reporters. Dana White reacts to fan frustration over AI use Photo by Jack Gorman/Getty Images Since the start of the year, when the UFC made its switch to Paramount, fans have noticed a few changes in how things are put together.
One of those changes has been the use of AI in event promotion, particularly in video packages. This was front and centre during UFC Seattle. A lot of fans aren’t happy about it, calling out the organisation for what they see as a shortcut.
When asked about the growing use of AI within the organisation, White didn’t hold back on his response to those complaints. “Oh yeah, what are they complaining about? Give me a f—— break.