Dana White tells anti-AI UFC fans to ‘shut the f—k up and watch the fights’
SEATTLE, WASHINGTON - MARCH 28: UFC President and CEO Dana White speaks during a post fight press conference during UFC Fight Night: Adesanya v Pyfer at Climate Pledge Arena on March 28, 2026 in Seattle, Washington. (Photo by Mat Hayward/Getty Images) | Getty Images Dana White doesn’t want to hear any whining about the UFC’s growing use of artificial intelligence to create promotional material for fights. Since the Paramount+ deal kicked off at the start of 2026, fans have been noticing occasional UFC promos being aired on broadcasts that were clearly made with A.
I. video generation tools. A recent example of this was a UFC Fight Night Seattle ad aired during UFC 326 that ended with a logo that everyone clocked as obvious A.
I. slop. Following the Seattle card, a reporter at the post-fight press conference asked Dana White about the use of A.
I. by UFC and the negative fan reaction. Dana White is asked about the AI content on the broadcast.
Media member says he has seen fans complaining that the UFC should be paying artists instead of using AI. Dana White: Give me a fucking break. AI is coming and if we're using AI, who gives a shit?