The Sports World Is Getting The Retail Media Bug
By James Hercher••AdExchanger
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Netw…
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Ent…