Prior to Duke, Baker worked for Pendulum Holdings, a …

Baker grew up around basketball as her father, Rod, has been a head men’s basketball coach for UC Irvine, Tufts University, the Harlem Globetrotters and in the minor leagues with the Grand Rapids Hoops, Rochester RazorSharks and Delaware 87ers. Prior to Duke, Baker worked for Pendulum Holdings, a strategic growth investment and advisory platform targeting brands owned by diverse entrepreneurs. She also spent eight years at Nike, where she led sports marketing initiatives with a focus on transforming the culture of basketball and the athlete development journey .