PWHL Lands First National TV Deal With Ally And Scripps Sports

Ally Financial sponsors the PWHL Takeover Tour in Detroit at Little Caesars Arena in January between the Boston Fleet and Vancouver Goldeneyes. PWHL For the first time in league history, the Professional Women’s Hockey League (PWHL) will be aired on a national broadcast through ION thanks to the partners of Ally Financial and Scripps Sports. The game, part of the league’s Takeover Tour, will be played in Detroit at Little Caesars Arena at 1 pm on Saturday, March 28.

The game on Saturday, through Scripps Sports and ION will be accessible to more than more than 126 million U. S. households, creating a unique opportunity to acquire new fans.

The league’s monumental announcement comes on the heels of explosive attention and growth after the success of the US Women’s National Team winning gold in the Milan Winter Games. Ally And Scripps Sports Anchor PWHL’s National Expansion Ally Financial is no stranger to supporting women’s sports or the PWHL. The company has been active over the past several years pushing money into the women’s sports landscape as part of their 50/50 pledge to provide equal sponsorship of men and women’s sports.

Specifically, Ally sponsored moving the National Women’s Soccer League (NWSL) Championship game to primetime broadcast for the first time ever in 2022. They launched the Ally Tipoff, a premiere early-season women’s college basketball matchup between top 25 teams in 2023, with the most recent iteration between NC State and University of Southern California on November 9 in Charlotte . CHARLOTTE, NORTH CAROLINA - NOVEMBER 9: Kara Dunn #25 of the USC Trojans and Tilda Trygger #18 of the NC State Wolfpack battle for the ball in the first half of their 2025 Ally Tipoff game at Spectrum Center on November 9, 2025 in Charlotte, North Carolina.