LA28 unveils nature-inspired visual identity for the Olympics
By Rebecca Fulleylove••Creative Review
The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system
Every host city of the Olympic and Paralympic Games creates a unique visual identity, known as the Look of the Games, to personalise their turn. Back in 2020, the LA 2028 Olympics and Paralympics lau…